What Experts Say 1

According to the Council of Europe, which is the continent’s leading human rights organisation most traditions contain gender stereotype but since these stereotypes are made by people it is vital to remember they can be reformed by people aswell. They define as ‘Gender Equality as Gender equality means an equal visibility, empowerment, responsibility and participation of both sexes in all spheres of public and private life’. And Gender stereotypes as ‘Gender stereotypes are generalised views or preconceived ideas, according to which individuals are categorised into particular gender groups, typically defined as “women” and “men”, and are arbitrarily assigned characteristics and roles determined and limited by their sex.’(2018) The information is presented as sort of informational pamphlet and discusses how the image of female conveyed in the media undermines the progress made on gender equality and further discusses how to eradicate sexism and gender stereotyping in the media.

Combating gender stereotyping and sexism in the media